Understanding the Global Remittance Market Through Data
A leading global remittance platform looking to refine its market strategy by gaining deeper insights into the behavior of individuals sending money abroad for personal reasons.
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The client needed to understand the preferences, habits, and challenges of migrant populations who regularly send money to their home countries. Without this data, it was difficult to tailor their services, improve customer engagement, and optimise their offerings for different regions.
We conducted a large-scale market research study across key remittance corridors, targeting. Respondents, a sample Composition, a sample Size and specific Countries, Our research approach included:
Survey-Based Data Collection: Understanding frequency, methods, and reasons for remittance transactions.
Behavioral Analysis: Identifying preferred transfer channels (digital vs. traditional), transaction costs, and pain points.
Regional Insights: Examining regulatory influences, exchange rate sensitivities, and the role of financial institutions in each market.
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Provided the client with country-specific remittance patterns and user preferences.
Identified key drivers influencing remittance choices, such as speed, cost, and reliability.
Uncovered barriers to adoption of digital remittance solutions in certain markets.
Equipped the client with actionable insights to refine marketing strategies, improve user experience, and enhance service offerings across target regions.
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“The insights from ZACRAC gave us a clear understanding of how different migrant communities engage with remittance services. Their research helped us optimise our strategy and tailor our solutions to meet user needs effectively”.
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Client.
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