Market Research for a Successful Launch.
Empowering Porters Express.
Porters Express, a courier service provider in Kuwait, aimed to position itself effectively as a new entrant in the market, and tailor its services to meet customer expectations.
Porters Express needed a deep understanding of the market, including customer preferences, demand for courier services, pricing expectations, and competitor strengths. Without this data, they risked entering the market with an ineffective strategy that could impact customer acquisition and long-term growth.
Our team conducted an extensive market research study to provide Porters Express with actionable insights. This included:
Customer Surveys: Understanding delivery preferences, service expectations, and pricing sensitivity.
Competitor Analysis: Identifying key players, pricing structures, and service differentiators.
Market Trends Assessment: Analyzing demand patterns and potential growth opportunities.
Gained clear insights into customer needs, allowing Porters Express to tailor its services effectively.
Developed a competitive pricing strategy based on market data.
Identified unique value propositions to differentiate from competitors.
Provided strategic recommendations that supported a well-informed market entry.
“Glad we invested in conducting market research before launching, the cost outweighs the benefit. ZACRAC helped us understand our target customers, identify gaps in the market, and understand competitors in the logistics space. They are a highly experienced, and professional market research agency. Data quality was top-notch, and their methodology was straightforward yet effective”.
Obiora Okpala
Co-founder, Porter Express
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