Evaluating Consumer Preferences in Soft Drink Product Development.
A leading soft drink manufacturer with a strong market presence, known for producing a wide range of carbonated and non-carbonated beverages.
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The client was launching a new soft drink flavor and needed to ensure it would appeal to their target consumers. They wanted to gather feedback on taste, packaging, and overall product perception before full-scale production and market rollout.
At ZACRAC, our team conducted a Product Taste Testing Research, which involved:
Recruiting A Representative Consumer Panel: This was to test the new drink alongside existing flavors and competitor products.
Organizing Blind Taste Tests: This was to eliminate brand bias and collect unbiased feedback.
Surveying Participants: This was to check taste preferences, texture, sweetness level, and likelihood of purchase.
Gathering Qualitative Insights: On packaging appeal and perceived brand positioning.
Analyzing Data: To identify patterns, key preferences, and potential areas for improvement.
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The client discovered the preferred sweetness level and carbonation intensity among their target audience.
Adjustments were made to the drink’s formula based on real consumer preferences.
Packaging elements were refined to enhance market appeal.
The client gained confidence in their product launch, backed by data-driven validation.
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“ZACRAC’s research was instrumental in refining our product before launch. Their approach to taste testing provided us with clear insights into consumer preferences, helping us make necessary adjustments. Thanks to their expertise, we launched a product that truly resonates with our market.”
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Client
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