Beer and Carbonated Soft Drink (CSD) Multi-Country Research, Data-Driven Market Insights.
A multinational research firm conducting brand audits in the beverage industry.
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The client required comprehensive consumer insights on beer and cola CSD consumption across 15 African countries, covering purchasing habits, brand perception, and consumer preferences. They also needed translations for non-English-speaking markets.
We executed a large-scale multi-country market research study that included:
Data Collection in 15 African Countries: Algeria, Benin, Burkina Faso, Cameroon, Central African Republic, Chad, Republic of the Congo, Democratic Republic of the Congo, Ethiopia, Equatorial Guinea, Gabon, Guinea, Ivory Coast, Madagascar, Malawi, Mali, Senegal, and Togo.
Target Audience Segmentation: Surveyed 300 beer consumers and 300 cola CSD consumers per country.
Translation Services: Provided questionnaire translations and verbatim transcription for non-English markets.
Urban Market Focus: Conducted research in three major cities per country.
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Generated key insights into brand perception and purchasing behavior.
Enabled beverage brands to refine their marketing strategies and distribution plans.
Provided accurate regional data, helping brands tailor their offerings to diverse consumer preferences.
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“Zacrac’s expertise in analytics and market research provided us with unparalleled insights into the beer and CSD market. Their data-driven approach helped us optimize our marketing strategies, improve demand forecasting, and identify key growth opportunities across multiple countries”.
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Beer and Carbonated Soft Drink (CSD) Multi-Country Research
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