Resources


Five Common Job Roles in the Market Research Industry

The majority of career-orientated people didn’t set off on their employment path with market research in mind, it is often a career that people stumble into but once they do, they realize that not only is it rewarding but a career that is dynamic and continues to evolve. Market research jobs are a team effort,Read More



PRIMARY MARKET RESEARCH FOR ENTERPRISES

Primary market research is conducted directly with respondents of a survey or with participants of a focus group. Data collected during this process generally includes psycho-graphic information and demographic information. Psychographic Information Psychographics is the study of lifestyles, interests, attitudes, values, personality and opinions.  The main areas focused on when gathering this type of dataRead More



WHEN AND HOW TO USE SURVEY ANALYSIS

A survey is a data collection tool; used to collect information about your target market. A survey is typically used in market research as a means of gathering self reported data from participants. Whether you are using survey analysis to gain opinions or to gather factual information, here are some helpful tips to assist youRead More



HOW CONDUCTING MARKET RESEARCH CAN GIVE YOU LEVERAGE IN AN EMERGING MARKET.

Businesses can gain a competitive advantage by researching the market they are in. A thorough analysis of past sales data, customer demographics among other things will enable you gain a better understanding of your customer so that you can effectively respond to their needs. Market research will enable your organization to make better business decisionsRead More



How To Find Out What Your Audience Are Saying About Your Brand and Offerings

A part of managing your brand is being aware of what is being said about it. If you are unable to see your organization through the eyes of your audience, you can’t engage them. You also need to make comparisons with your competition and you can’t do this if you are not monitoring both yourselfRead More