An opinion poll, often simply referred to as a poll or a survey, is a human research survey of public opinion from a particular sample.
One of the most common and effective ways to administer a questionnaire in modern times, online surveys allow those completing the survey to provide honest answers from the comfort of their own locations.
Focus group interview is a form of qualitative research where a group of people (usually 6-10) are asked about their opinions, beliefs, perceptions and attitudes towards a product, service, advertisement, concept, idea or packaging.
Desk survey is a type of market research tool or technique, a service that we offer our clients, which however refers to an introductory or preparatory research or survey, and involves the gathering and analysis of secondary data and then reporting into a subject matter with the use of relevant data already made available.
Typically, respondents are able to complete a survey at their chosen time, rather than scheduling time for a phone or Face-to-Face interviews, which makes this a good solution for those who want a wide variety of answers and a large sample size.
Depending on the type of questions asked, either open ended questions for qualitative answers to multiple chose for quantitative answers, online surveys can reach a lot of people and get a lot of answers in a short amount of time, as long as the target demographic has access to a computer and is able to operate it.
Questions are asked in an interactive manner and the participants are free to interact with other members of the group and the moderator. The research question been studied is a key factor that influences the design of a focus group as well as the appropriate sample size.
In a focus group discussion, more than one researcher may be present apart from the moderator, the role of these researchers is to take note and observations during the discussion or even to take recordings of the discussion.
Our perception about Desk survey is why spend more time and resources which can be channeled into more productive ventures, on primary research, when you can employ the expertise of our seasoned Desk Researchers in other to get the necessary information needed for your research which off course would not involve an extensive and expensive field survey.
Desk Surveys are not fund gulping, however, the general notion that comes to play in people’s mind is that when a big idea, or innovation is about to be birth, it must definitely need a lot of funds invested into it and by default merits an original piece of research, which should have been subjected to series of market survey’s and information analysis.