Built for your company.

Start building fast,


Can you say with confidence that you know what your target market expects from your business? If your marketing plan is based on a “guesstimate” you are wasting valuable time and money. You might have a lot of information coming from a range of different sources, but this data is ineffective if it is not analyzed properly.
One of your organizations best investments is to thoroughly research your target audience.
If you have a proper understanding of the requirements of your customers, you place yourself in a dominant position within your industry. Market research is an objective, systematic collection and analysis of information concerning the requirements of your target audience, business environment, and your competition.
Your main aim should be to gain an in-depth understanding of all of the aforementioned.
What the majority of business leaders fail to realize is that if you are to truly benefit from market research, it is not something that should be conducted once and then forgotten about.
Market research surveys should be administered at least twice a year to understand the changing requirements of your customers so that you can restructure your organization to suit their needs. Knowledge is power, the only way you are going to gather accurate information about your customer base is through market research.
The data that is collected will guide vital strategic business decisions.
If it is conducted properly, the conclusions and the findings that you reach, far exceeds the value of the actual cost of the research. Here are some of the benefits associated with conducting market research surveys:

  • Market research assists in initiating conversation with present and potential customers.
    Once you have collected the results for your research, you should have the ammunition you need to develop a comprehensive plan for the most effective way to communicate with your customers.
    You should know things such as their likes and their dislikes, what they like to listen to, and what they like to do.
    You can then tailor their responses to formulate your strategy.
  • Market research assists in identifying opportunities in the marketplace Administering a market research survey about a new product that you are planning on launching will provide you with information that you need to either go ahead, terminate the product or make modifications to suit the needs of your customers.
  • Market research will help you to minimize risks.
    Through the market research process, you will gather the information necessary to make decisions on particular projects.
    For example, you may want to open a shop in a certain location and through market research, discover that the market in that area has already been saturated.
  • Market research assists in understanding your reputation.
    It is always good to understand where you stand against your competitors.
    Market research will help you to determine your position and then depending upon the results, your organization can take the appropriate action to change their position.
  • Market research identifies potential problems You can identify customer reactions to new products and services during the development stage.
    Market research will provide the insight you need to further develop your products to suit the requirements of your target audience.
  • Market research assists in establishing trends By conducting regular market research surveys, you can use the data to establish any trends that are identified.
  • Market research helps you to plan ahead.
    Market research will provide you with an estimate of possible sales for new products or services, also the advertising budget necessary to achieve maximum profits.
  • Market research assists in establishing your position within the market.
    It is imperative that you understand the position of your business within the market throughout the year.
    Data collected from market research assists in benchmarking and monitoring your progress within your industry.
  • Market research assists in formulating an advertising promise Every organization should have a unique promise specific to their brand alone.
    It might be the promise of security, a great tasting meal, or top notch technology.
    Market research will assist in defining or changing the promise for your brand.
  • Market research will help you in gathering unbiased opinions.
    The team that is initiating the launch of a new service or product are all going to have their own opinions concerning the project.
    Their sentiments are of great value and should not be ignored.
    However, by going directly to your target audience you will gain opinions and thoughts from individuals with no emotional attachment to the new development and the organization and who are less biased.
    Market research assists in gaining a new objective in terms of how you want to continue in developing the product. Your customers are the lifeblood of your business, without them your business will fail.
    Here is how ZACRAC market research surveys can assist in you in understanding the needs of your target audience and build customer loyalty.

Our market research questions have a high success rate:
Our survey questions have been strategically designed to gather the most accurate information from your customers.
We have a proven track record of continuous success as a result of our market research surveys.
We will analyze your survey results:
When it comes to your survey results you need an opinion that is objective, free from emotion and honest.
Our trained professionals will provide you with a comprehensive overview of your results.
We make recommendations on your behalf:
After we have analyzed your data, we will make recommendations that will assist in achieving your main objective.
Our team will provide you with a detailed strategy that will propel your organization to the forefront.
The main aim of ZACRAC is to provide you with the information that you need to achieve your objectives.
When you enter into a contract with us we guarantee to revolutionize your company, and eradicate the challenges that you face within your organization. Regardless of the extent of the challenge our clients can be confident of our unrivaled expertise acquired through our shared experience.

Authentic Survey Data Collection and Market Research Solutions

  • Definition of research objectives
  • Questionnaire Design
  • Questionnaire Programming
  • Field Work and data collection
  • Data Analytics

Beyond data collection, we turn data into information and information into insight.

  • Data Visualization
  • Data Cleaning
  • Data Transformation