Idea and concept testing is another service Our Team provides. An old African parlance states that “Never dive into unknown waters especially when the temperature is unknown, you rather test with the tip of your foot whether hot or cold”. For Us at ZACRAC, this literally explains (IDCT). It is simply referring to the investigation of potential costumer' or consumer reaction to a proposed product or service before it is introduced into the market. When an organization or business seeks to launch out a new product or create an investment in the development of a maiden idea, IDCT is a needful and valuable service that we provide in order to help such organization or business identify costumers’ perceptions, satisfaction, wants, needs, and possible risks associated with the product or service. Often times, Business owners, marketers, and product developers overlook the power of IDCT in product positioning.
A product or service is said to be positioned effectively when its attractive characteristics have been impinged in the minds of consumers, so much so that the product or service is distinguishable from others in the market. Those appealing and unique characteristics can be identified or developed through IDCT. Why should you use IDCT for a new idea or concept before launching it out into the commercial deep?