Your employees are the backbone of your organization, companies that invest in their employees professional as well as personal development will gain a competitive advantage over their opposition and a more efficient, loyal and devoted workforce. Your employees are your most valuable assets, whether or not they value the organization they are employed by will have an impact on company performance. Health and safety, diversity, personal development, workplace conditions, remuneration, and work/life balance should be at the forefront of strategic management to ensure a motivated and happy workforce.
In the book “The Joy of Work, Jobs, Happiness and You” by Peter Warr and Guy Clapperton, they discuss extensive research that has demonstrated a significant link between job satisfaction and on the job performance. It is imperative that companies maintain effective leadership and create positive work environments that add to the well-being of their employees. Motivating employees is critical to the success of a business. A motivated workforce means high productivity which assists in achieving the priorities and objectives of a business service plan. When employees are happy, they don’t work for a pay cheque at the end of the month, they work because they love their job, understand the vision of the organization and are working to ensure that they play a part in the manifestation of that vision. A passionate employee is driven by satisfaction with the job and the company as a whole. A high turnover is indicative of an unsatisfied workforce. Organizations must focus on retaining employees for long term growth. When an employee leaves, they have to be replaced; the recruitment process is a drain on financial resources. If a company with a high turnover is to calculate the amount of money they spend on recruitment and training in one year, they would find that their profit margins are decreasing as opposed to increasing. If they were to invest the same amount of money on employee retention they would see an immediate increase in profit. Transforming an organization begins with the employees. You may have a stellar business plan, and dynamic leadership but execution takes place on the ground level. After you have articulated your vision to your employees, they should have the desire to carry it out, and that desire only comes through job satisfaction. The question is, how do you know if your employees are satisfied with their job? There is only one way to find out and that is to ask, and you do so by carrying out an employee satisfaction survey. Not everyone can administer this type of survey, for the best results, it is vital that the right types of questions are asked. The overall aim is to discover what your employees are not happy with so that you can change the structure of the organization so that it is conducive to success. In order for your survey to drive business results and effectively advance the needle of engagement it is imperative that you follow the following structure: