About Us


About Us


ZacRac is a renowned Market Research and Public Opinion Polling Service Provider with a robust network across the 54 countries of the African continent as well as North America, Asia Pacific, Australia and Europe. We do the DIGGING just to provide you with the INSIGHTS you seek- from consumers to customers, employees and partners.

Our Strength


Our strength lies in not only studying and understanding markets and trends, but also by continually evolving, adapting and adopting new techniques, technologies and methodologies in gathering market data. Our extensive network means that we have access to a huge diversity of resources – from people across the globe, to various techniques so as to provide you with a complete and comprehensive solution tailored to your needs. We are multilingual in nature just as your targets are, we speak French, German, Spanish, Italian and any other language your targets speak.

Innovation is key, so all our solutions are custom-made for your specific needs to ensure you get exactly what you need and are looking for. It is a matter of pride for us that we don’t sugar coat details – WE DO NOT TELL YOU WHAT YOU WANT TO HEAR, NEITHER DO WE TELL YOU WHAT YOU DON’T WANT TO HEAR, WE ONLY TELL YOU WHAT YOUR TARGETS ARE SAYING.

We have solutions tailored for you whether you are a Multinational Corporation or a standalone business, government agency or a NGO. We are in a time when it is either you Get Insights or Get Out. We are in business to help you get ahead by making accurate decision founded on quality market insights.

WE DO NOT TELL YOU WHAT YOU WANT TO HEAR, NEITHER DO WE TELL YOU WHAT YOU DON’T WANT TO HEAR, WE ONLY TELL YOU WHAT YOUR TARGETS ARE SAYING.

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